Genuine Authentic

<p>A fascinating and comprehensive look into the life of American fashion designer Ralph Lauren now with an afterword.</p><p><strong>Deep-dish...sharp-clawed...honestly admiring.--<em>New York Times</em></strong></p><p>There are at least two Ralph Laurens. </p><p>To the public he's a gentle modest yet secure and purposeful man. Inside the walls of Polo Ralph Lauren though he was long seen by some as a narcissist an insecure ditherer and at times a rampaging tyrant. </p><p>Michael Gross author of the bestsellers <em>Model </em>and <em>740 Park</em> lays bare the truths of this fashion emperor's rise and reveals not only the secrets of his meteoric success in marketing our shared fantasies but also a widely unknown side that's behind the designer's chic façade.</p>