1. Introduction 32. Modularity versus Holism 62.1 The Modular Approach 62.2 The Holistic Approach 83. Lakoff's Cognitive Theory (1987) 103.1 Basic-Level Concepts and Kinesthetic Image Schemas 113.2 Idealized Cognitive Models (ICMs) and Embodiment 134. The Conceptual Metaphor Theory (CMT) by George Lakoff (1980) 154.1 Metaphorical Concepts 164.2 The Systematic Structure of Metaphorical Concepts 205. Conclusion 23Bibliographic References 25