Get Different

From Mike Michalowicz best-selling author of Profit First Clockwork and Fix This Next a practical and proven guide to standing out in a crowded market.Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors but when they focus on that fact they get little in return. That's because to customers better is not actually better. Different is better. And those who market differently win.In his new marketing book Mike Michalowicz offers a proven no-bullshit method to position your business service or brand to get noticed attract the best prospects and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers with actionable insights drawn from stories of real life entrepreneurs this book lays out a simple doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:Does it differentiate?Does it attract?Does it direct?Get Different is a game-changer for everyone who struggles to grow because their brand message product or service doesn't stand out and connect with customers - the long-anticipated answer to the defining business challenge of our time.This audiobook includes a downloadable PDF containing charts marketing tools Get Different experiment sheets and more.PLEASE NOTE: When you purchase this title the accompanying PDF will be available in your Audible Library along with the audio.