<p>Sales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing The Four Cornerstones of Referrals --relationship building and customer service creating referral alliances and networks prospecting and targeting niche markets. Using Cates's easy-to-master referral-based selling techniques readers:</p> <ul> <li>Work less and earn more by getting existing customers to work for them generating high-quality referrals <li>Turn every business contact into a relationship and every relationship into a sales success story </ul>
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