Get Scrappy | Softcover

Marketing is changing rapidly so sometimes its hard to keep up. Dont get frustrated get scrappy.Its an exciting time to be in marketing with an array of equalizing platforms from the Internet to social media to content marketing that have reset the playing field for businesses large and small. Yet it''s also a challenging time with much work to do and an ever-changing array of platforms features and networks to master--all on tighter budgets than ever before Get Scrappy chief brand strategist Nick Westergaard weaves hacks tips and idea starters together to provide a plan of attack for businesses of any size to:Demystify digital marketing in a way that makes sense for your businessDo more with lessBuild a strong brand with something to sayCreate relevant and engaging content for your social media platformsSpark dialogue with your community of customersMeasure what matterThe result will be a reliable repeatable system for building your brand creating engaging content and growing your community of customers. Dont wait for marketing to reinvent itself. Instead proactively reinvent your companys marketing to maximize its reach!