The Get Scrappy

<p><strong>Marketing hasn't gotten any easier. Don't get frustrated. Get scrappy.</strong></p><p><strong>This revised edition of the book <em>Publisher's Weekly</em> called a helpful digital marketing bible features a new introduction updates and tools to help you get scrappy.</strong></p><p>It's an exciting time to be in marketing: The Internet social media and content marketing are powerful equalizers resetting the playing field for businesses big and small. Yet it's also a challenging time with a lot to do and an ever-changing array of platforms features and networks to master--all on a tighter budget.</p><p>Full of frameworks hacks tips idea starters and more <em>Get Scrappy</em> is the handy guide you need to make sense of digital marketing today. <em>Inc Magazine</em> says: This book...will help you take your marketing to the next level without having to increase your budget a dollar.</p><p>In <em>Get Scrappy</em> strategist Nick Westergaard helps marketers at organizations of all sizes: </p><p> </p><ul><li>Demystify digital marketing</li><li>Do more with less</li><li>Build a standout brand that cuts through the clutter</li><li>Create relevant and engaging content for social media</li><li>Connect with your community of customers</li><li>Measure what matters</li></ul><p> </p><p>The result is a reliable repeatable system for reinventing your marketing as marketing reinvents itself. Take your digital marketing from good to great with <em>Get Scrappy</em>.</p>