“This is a wonderful book. The dilemma of converting an idea into a working business model and then scaling it is incredibly challenging. Ashish puts together the building blocks with simplicity and clarity -- and a compelling storyline. “- Pramod Bhasin Founder Genpact Chairman Clix Capital Co-founder Asha Impact“A step-by-step approach to scale covering key levers from strategy to culture written in an engaging style. Highly recommended.” - Sanjeev Bikhchandani Founder InfoEdge“Scaling startups is one the biggest challenges any entrepreneur faces. The structured approach provided by this book will be extremely valuable to founders. Coming from a successful leader with significant scaling experience this is a must read.” - Meena Ganesh MD and CEO Portea MedicalAn engaging and practical guide for defining your mission vision strategies objectives and culture - a must-read for startup founders and emerging corporate leaders alike.- Will Poole Co-founder and Managing Partner Capria and UnIt's Ventures This book provides a blueprint to scale your organization with tips and practical methods to follow at each stage. Companies that'scale:· Know where they are going and how they will get there; their Mission Vision and Core Strategy· Have a clear set of Breakthrough Objectives and Initiatives that will help them scale.· Ensure that everyone in the company has measurable objectives that meet the company’s goals while allowing for individual contribution.· Have a culture based on shared values where people grow and want to contribute to the company’s success.
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