Getting Real

Getting Real details the business design programming and marketing principles of 37signals. The book is packed with keep-it-simple insights contrarian points of view and unconventional approaches to software design. This is not a technical book or a design tutorial it's a book of ideas. Anyone working on a web app - including entrepreneurs designers programmers executives or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp Campfire Backpack Writeboard Ta-da List) and Ruby on Rails an open-source web application framework in just two years with no outside funding no debt and only 7 people (distributed across 7 time zones). Over 500000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.