Getting Through

<p><strong style=color: rgba(15 17 17 1)>Have you ever wondered why you are misunderstood? Would it shock you to know that it could be HOW you delivered the message? Did you know that the media you use to deliver a message affects the way it is interpreted by others? </strong><strong>That's right! Texting email video conference telephone and in-person meetings are not interchangeable but nobody explains that to us so we are forced to learn the best way to use them by trial and error. Until now! </strong> </p><p><br></p><p><span style=color: rgba(15 17 17 1)>Ed Paulson author of the best selling </span><em style=color: rgba(15 17 17 1)>The Complete Idiot's Guide To Starting Your Own Business</em><span style=color: rgba(15 17 17 1)> explains how the power of </span><em style=color: rgba(15 17 17 1)>media richness theory</em><span style=color: rgba(15 17 17 1)> can be easily and practically applied to ensure that you are better understood. These concepts have been around academic circles since the 1980s but they have never been clearly explained so that business managers can apply them to improve communication within their groups or organization. In </span><em style=color: rgba(15 17 17 1)>Getting Through</em><span style=color: rgba(15 17 17 1)> Dr. Paulson explains his approach to selecting the right media to use for message delivery which unleashes the power of media richness theory and enhances understanding. The short time you spend reading this book will change the way you communicate forever.</span></p><p><br></p><p><strong style=color: rgba(15 17 17 1)>In this book you will learn:</strong></p><p><span style=color: rgba(15 17 17 1)>1. A method for ensuring you are completely understood as you wanted.</span></p><p><span style=color: rgba(15 17 17 1)>2. The strengths and weaknesses of popular media such as text email video conference and telephone.</span></p><p><span style=color: rgba(15 17 17 1)>3. The value of starting all communication with a detailed look at your audience and desired outcome.</span></p><p><span style=color: rgba(15 17 17 1)>4. The importance of considering perceived risk when selecting communication media.</span></p><p><span style=color: rgba(15 17 17 1)>5. That understanding the people involved pays off with better understanding.</span></p><p><br></p><p><strong style=color: rgba(15 17 17 1)>Purchase this book as:</strong></p><p><span style=color: rgba(15 17 17 1)>1. A gift for a new graduate to get help them find a job.</span></p><p><span style=color: rgba(15 17 17 1)>2. A gift for a person new to work to help them communicate better with peers from their first day at work.</span></p><p><span style=color: rgba(15 17 17 1)>3. A great companion book for a business communication course.</span></p><p><span style=color: rgba(15 17 17 1)>4. If you are a current or aspiring manager who wants to use communication as the glue for your team.</span></p><p><span style=color: rgba(15 17 17 1)>5. If you are in sales/marketing/service and need to create the best possible understanding with your prospects or existing customers.</span></p><p><br></p><p><span style=color: rgba(15 17 17 1)>FROM THE INTRODUCTION</span></p><p><span style=color: rgba(15 17 17 1)>This book is intended to make you a better </span><em style=color: rgba(15 17 17 1)>business </em><span style=color: rgba(15 17 17 1)>communicator. If you are someone who manages or supervises others this book is for you. If you are someone who needs to manage upward in your organization to your bosses and their bosses this book is for you. If you have ever wondered whether to send an email pick up the phone or have a meeting this book is for you. ... </span>If you want to use communication as a powerful tool that puts the odds of success on your side this book is for you.</p>