Getting to Market With Your MVP

<i><b>Getting to Market with Your MVP: Small Business and Entrepreneur Success</i> is a book to assist college students new entrepreneurs and current business owners in their understanding of how to bring a concept product or new business to market.</b><p> The minimum viable product (MVP) is the foundation of the business and the staple for sustainable growth. Many businesses fail due to the inability of establishing a core concept or primary product to introduce to the market.</p><p> This book is intended to provide a concise method of developing a business strategy for successful entry into the market while eliminating the frustration of trial and error. Through this work readers learn the difference between the purpose of a business plan market analysis and a feasibility study. Readers will also understand the difference between a good idea and a great business model. This book serves as a tool for increasing the opportunity for success when launching a product service or a business.</p>