Ghosts in the Machine: Overcoming Decision-Making Bias in the Sales Cycle with Behavioral Science
English

About The Book

Sales is hard. Fortunately there is something you can do to make it easier: accept understand and embrace human irrationality.Pretty much every part of the sales process-from prospecting all the way through closing-has been thoroughly dissected in countless books and training programs. Every part that is except the impact of human irrationality on all of it. Appreciating irrationality in decision-making throughout the sales cycle remains a blind spot for most salespeople. It also represents a hu

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Details

ISBN 13
:
9781737351511
Publication Date
:
15-09-2021
Pages
:
310
Weight
:
367 grams
Dimensions
:
140x216x16.48 mm
Publisher

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