Giants of Enterprise

<p>Seven business innovators and the empires they built.</p><p> The pre-eminent business historian of our time Richard S. Tedlow examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. </p><p> With the depth and clarity of a master Tedlow illuminates the minds lives and strategies behind the legendary successes of our times: </p><p> . George Eastman and his invention of the Kodak camera;</p><p> . Thomas Watson of IBM;</p><p> . Henry Ford and his automobile;</p><p> . Charles Revson and his use of television advertising to drive massive sales for Revlon;</p><p> . Robert N. Noyce co-inventor of the integrated circuit and founder of Intel;</p><p> . Andrew Carnegie and his steel empire;</p><p> . Sam Walton and his unprecedented retail machine Wal-Mart.</p>