Girlhood on Disney Channel

<p>Since the early 2000s Disney Channel has been dominated by original live-action programming popular among tween girls. The shows’ successes rely not only on their popularity among girl audiences but also on the development of star personae by girl performers such as Raven-Symoné Miley Cyrus and Selena Gomez. In addition these programs and their performers have spawned lucrative media and merchandising franchises for the Walt Disney Company. This book includes analyses of this Disney Channel programming as well as Disney corporate reports and executive statements together with Disney Channel stars’ performances promotional appearances media production philanthropic efforts and entrepreneurism. Analyzing these texts performances activities and personae it considers the ways in which they reproduce celebrity visibility and feminine performativity as central to successful twenty-first century girlhood. </p>