Global Content Marketing

<h4>Engage Customers Around the World with Cross-Regional Content Marketing</h4><p>Technology has virtually erased national borders forever transforming the way we reach and engage customers as well as the way we search for and consume content. <i>Global Content Marketing</i> takes you step-by-step through the process of creating and refining your strategies to meet this new reality.</p><p><b>LEARN HOW TO:</b></p><ul> <li>Create content that engages people--regardless of their country and culture</li><li>Identify key actions and strategies to apply to your projects</li><li>Connect dots that others don't see and connect them in ways you never thought of before</li></ul><p></p><p><i>Content marketing across geographies is a diff erent animal. In this smart practical and authoritative book Pam Didner has tamed this animal for all of us.</i> -- DOUG KESSLER Creative Director Velocity</p><p><i>A valuable guide to developing and distributing your global content effectively.</i> -- NANCY BHAGAT former VP Global Marketing Strategy Intel and current Divisional CMO TE Connectivity</p><p><i>This book is the blueprint for engineering a modern scalable content marketing operation.</i> -- PAWAN DESHPANDE CEO Curata</p><p><i>Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company it is essential to understand the 4P's developed by Pam Didner. Read it and take your content strategy to the whole new level.</i> -- EKATERINA WALTER author of <i>Think Like Zuck</i> and coauthor of <i>The Power of Visual Storytelling</i></p>