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About The Book
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<p><i>Global Entertainment Media</i> offers a unique perspective on entertainment media worldwide. As one of the first comprehensive books to address entertainment mass media worldwide it addresses students as TV watchers and takes them to new places both geographically and intellectually. Editor Anne Cooper-Chen has gathered an international group of scholars to explore such concepts as psychology gratifications and effects of media entertainment and its relation to national cultures as well as to discuss the business of international TV trade by transnational media corporations.<br><br>In this volume experts discuss the content audiences and cultural and legal aspects of their respective countries all of which are major TV markets. The country-specific chapters draw on the individual insights expertise and currency of 10 resident authors. Contributions represent every hemisphere of the globe offering detailed examinations of media entertainment in United Kingdom Germany Egypt Nigeria South Africa India Japan China Brazil and Mexico. The two concluding chapters provide cross-national case studies that look at familiar TV experiences--The Olympics and the Who Wants to Be a Millionaire show--in global and novel ways.<br><br><i>Global Entertainment Media</i> is intended for students in international media comparative media cross-cultural communication and television studies and it also has much to offer scholars and researchers in entertainment media.</p>