GLOBAL MARKETING

For the rest of time marketing has never had a universal definition because of its complexity and imprecision on a given level. However we will try to provide some definitions of the concept of marketing to help us understand what it is all about. Marketing can be understood as the set of techniques that have as an object the commercial strategy and especially the market research; but also as the set of actions having for objectives to study and to influence the needs and behaviors of the consumers and to carry out continuously the adaptations of the production and the commercial apparatus according to the needs and behaviors previously identified. This book before being entitled PLANETARY MARKETING contains 4 chapters which are: - Key marketing terms - The different marketing styles - The framing of a point of sale - Management analysis - The marketing style of a point of sale.