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About The Book
Description
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Packed with cultural company and country examples this book offers a mix of theory and practical applications covering globalization global branding strategies classification models of culture and the consequences of culture for all aspects of marketing communications.
Piracy-free
Assured Quality
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹19087
₹19116
0% OFF
Hardback
Out Of Stock
All inclusive*
Details
ISBN 13
9781529732498
Publication Date
-20-10-2021
Pages
-528
Weight
-1025 grams
Dimensions
-191x235x28.58 mm
