Global Marketing and Advertising
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About The Book

Packed with cultural company and country examples this book offers a mix of theory and practical applications covering globalization global branding strategies classification models of culture and the consequences of culture for all aspects of marketing communications.
Piracy-free
Piracy-free
Assured Quality
Assured Quality
Secure Transactions
Secure Transactions
Fast Delivery
Fast Delivery
Sustainably Printed
Sustainably Printed
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