Global Sport Management
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English

About The Book

<p>The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings together cutting-edge research from leading sport management scholars around the world surveying a wide range of topics and issues facing the sport industry today. It represents an essential platform for the international exchange of ideas best practice and research in sport management studies.</p><p>The globalisation of the sport industry has brought increased complexity to organisations’ operations in terms of regulation competition and multiculturalism. Drawing on a wealth of original research from fifteen countries this book addresses a variety of global regional national and community issues that are central to successful sport management. Combining both qualitative and quantitative studies it explores key themes such as managing resources and organisational change marketing and promotion law and regulation sport-for-development and research protocols. </p><p>Global Sport Management Studies: Contemporary issues and inquiries<b> </b>is essential reading for all students and scholars of sport management sport business and sport marketing as well as for any professional working in the sport and leisure industries. </p>
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