Global Writing for Public Relations

<p><em>Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide</em> provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication international public relations and effective public relations writing techniques. </p><p><em>Global Writing for Public Relations</em> offers the following features:</p><ul> <ul> <p> </p> <li>Insight into the evolution of English-language communication in business and public relations as well as theoretical and political debates on global English and globalization; </li> <p> </p> <li>An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials;</li> <p> </p> <li>Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences;</li> <p> </p> <li>Storytelling skills that help writers craft compelling content;</li> <p> </p> <li>Real-world global examples from diverse industries that illustrate creative solutions;</li> <p> </p> <li>Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media consumers and businesses;</li> <p> </p> <li>Self-evaluation and creative thinking exercises to improve cultural literacy grammar punctuation and editing skills for enhanced clarity; and</li> <p> </p> <li>Supplemental online resources for educators and students.</li> </ul> </ul><p>English is the go-to business language across the world and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.</p>