GLOBALIZATION AND ITS IMPACT ON INDIAN AND IRANIAN MASS MEDIA

Development of new information and communication technologies and mass media including television Internet satellite and the advent of new global media have caused cultural boundaries to disappear and the concept of social geography has undergone fundamental changes. Economic Political and cultural globalization have been developed in various forms over the centuries. So in the globalization process the media are not economic political and cultural mediators but are rather major players with their own commercial interests. Therefore media globalization affects all aspects of globalization.Also The importance of understanding the impact of globalization on the media in the countries like India and Iran is quite obvious. Globalization in India and Iran reflects the influence of both the media and the cultures of these countries have shown more people have access to the mass media including the TV Internet online news movie and increasing advances in mass communication tools and satellite also up to date most jobs has indicated to the impact of globalization on the everyday people life. An attempt has been made in this chapter to review the relevant works on globalization and media.