Glycemicon. Market Entry Into The Indian Pharmaceutical Market

Research Paper (undergraduate) from the year 2016 in the subject Business economics - Trade and Distribution grade: 55/6 University of St. Gallen language: English abstract: The following paper analyzes the Indian pharmaceutical market in terms of drugs against diabetes in India and the market entry of the Swiss Start-up Glycemicon. In order to fulfill the given tasks the target market will be analyzed and a brief recommendation for a possible market entry of Glycemicon will be given. The results of the paper are that the combination of the innovative product of the Swiss Start-up and the opportunities the Indian market offers make a market entry through the form of an Alliance or a Joint Venture very promising.