Go to Market
English

About The Book

Startup founders are forward-thinking innovators but often fail when it's time to go to market. their biggest challenge is to identify the right consumer, communicate the benefits of their offering and implement consistent, growth-driven campaigns that fill a predictable recurring pipeline.joana inch's proven strategies help startups find the right niche, construct a message that resonates, and implement digital campaigns that generate consistent revenue. she provides a practical step-by-step framework for building a solid foundation of proven digital marketing and content marketing campaigns, as well as all the necessary touchpoints and platforms for breaking into the market and scaling. discover how to: nail your niche and write copy that cuts throughconstruct your buyer journey from awareness to customerdiscover the best digital marketing channels to use for your businesscreate a predictable recurring pipelinescale and go global joana inch has dedicated fifteen years to implementing digital growth strategies in the tech and saas space, with ten years as founder of her own digital marketing agency, hat media. she is passionate about helping enterprise clients and startups alike cut through, scale and grow through new and innovative digital strategies. find joana at hatmedia.com.au
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