Go-To-Market Strategy using Risk-Managed Marketing

The company of the book Is K-Bear LLC whose CEO has the exclusive rights to sell and distribute eucalyptus products from FGB Australia in the United States. The Go-To-Market Strategy consists of a number of steps: Starting with a goal setting process employing the Weaknesses Opportunities Threats and Strengths Under Planning (WOTS-UP analysis) in which Marketing Works helps determine the internal Strengths and Weakness and external Threats and Opportunities mapping them to the marketing mix; establishing competitive advantages and barriers to entry; budgeting based on estimated sales and associated costs; and then determining the likelihood of the outcome of a conservative moderate and aggressive marketing strategy. Once the client approves the Go-To-Market Strategy it will be implemented thus launching K-Bear and its products in the market