Going Global

This title helps small and medium-sized enterprises discover the advantages and disadvantages of international business and plan their entry or expansion strategies an age where globalizing a business has gone from an innovation to an imperative how can entrepreneurs make sure their small- and medium-sized enterprises (SMEs) are set up for maximum worldwide reach from the very beginning? Going Global: An Informational Sourcebook for Small and Medium-Sized Businesses is an extraordinary resource that points the way to a wealth of available print and web resources for helping SME owners research their international sales potential.Going Global offers separate chapters on such critical topics as how to do a business plan how to analyze the competition and the market how to find foreign customers how to set up an international business how to manage a global business and how to use the Internet to its fullest. No matter what stage of entering international trade a company is in its owners managers and stakeholders will be able to quickly and easily find the information and expertise they need to compete in a world-based economy.