Good for Business

<p>In order to satisfy the heightened demands of today's more powerful consumer corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. In this timely book two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow. <i>Good for Business</i> outlines four key elements that will serve as the cornerstones of the most successful businesses of the future: <p/>* Purpose Beyond Profit <br>* Humanized Leadership <br>* Corporate Consciousness <br>* Collaborative Partnerships <p/>Today brands matter a lot and what companies we do business with also matters. In <i>Good For Business</i> the authors show not only why building an authentic corporate brand is critical to success but how to do it in a way that creates more loyal customers develops a devoted workforce and makes a social difference in the world at large.</p>