Grantsmanship

Lauffer's 1977 bestseller has been revised in order to place emphasis on the need to understand your own organization your clients and your funding options throughout the grant-getting process. Via a series of checklists vignettes and exercises the author leads the reader through various marketing strategies to the actual writing of a grant proposal casting of budgets and alternatives if the grant is not given. Readable concise instructive and practical Grantsmanship is an invaluable aid to funding in the eighties.</p><p></p><p>'...we could all learn something from the author's no-nonsense approach to extracting funds from reluctant agencies...If we are to become more market-orientated this book can only help.' -- British Accou