Graphic Design & Visual Communication

This practical handbook is designed for students specializing in graphic design<br>visual communication and global design. It provides essential knowledge and<br>guidance from the first year of studies through to the final thesis structured<br>around key course modules from the Design Department at the School of<br>Architecture Design and Urbanism (EMADU) Euromed University in Fez<br>covering:<br> _ Observation and Perception: Developing a design mindset.<br> 2D Graphic Programs: Hands-on exercises to master essential software.<br> Graphic Design Fundamentals: Understanding principles and solving<br>real-world tasks.<br>Multimedia Communication: Exploring web design motion graphics<br>audiovisual media and advertising<br>Portfolio and Print Design: Structuring portfolios and learning book<br>design basics.<br>Final Project Development: Branding visual communication and UX<br>considerations for digital projects.<br>In an era increasingly influenced by Al tools this book emphasizes the<br>importance of fundamental design principles critical thinking and the<br>designer's creative awareness alongside manual skills. It serves as both a<br>structured learning path and a quick reference guide ensuring that students can<br>confidently navigate the evolving field of graphic design with both technical<br>proficiency and a deep understanding of design's broader implications.