Green Banking Practices and its Impact: THE CANVAS OF BANKING INDUSTRY IN INDIA

Sustainability and preservation of environment are recognized as overriding imperatives to protect our planet from the various hazards inflicted on it by mankind. Climate change and environmental damages are the most complicated issues that world is facing in the current scenario. So, there is global surge to save the planet Earth. As financial institutions, banks are responsible for financing the economic and developmental activities of the nation. Thus, banking organizations can play a major role in promoting environmentally sustainable and socially responsible investments. The aim of green banking is to provide good environmental and social business practices. Green banking practices can be adopted across all levels of the organization such as the HR policies, facilities offered, products, services and delivery channels. The proposed work is an outcome of a thesis on Green Banking, which covers a detailed analysis of green banking practices in selected banks belonging to Nationalised, Scheduled and New Generation categories in the state of Kerala. The perception of employees about the green banking systems and the impact of green banking on employees of these banks have also been covered in this work. Even though the primary data was restricted to Kerala alone, the book covers a broad contextualization of the green banking canvass of India across a wider array of banking organisations. The study was descriptive and empirical in nature where secondary and primary data were used. Total population of employees belonging to the three banks comes about 10447 and the sample size was calculated as 392. Some of the statistical tools used for the primary analysis were: Frequency and Descriptive Analysis, Correlation analysis, Regression Analysis, t-test and ANOVA. Structural Equation Modeling popularly known as SEM analysis was employed to test the proposed model using Amos version 20. A detailed description of the data and findings were included in different chapters. The concluding chapter of the book covers practical suggestions for improving green banking practices for the greater advantage of business and employees. This work would be of great interest to both academicians and practitioners across the world as green banking and sustainability issues are getting wider attention. The chapters are rewritten to enhance readability. The thesis has been edited with a view to gain attention of all kinds of readers. The authors have taken special care to minimize the jargons and technical terms in this work. Dr. Praveen Raj D, MTech (Instrumentation and Control), MBA (Operations and Systems) & Phd (Management Studies) has about 13 Years of Industry experience in various fields such as Media, State Electricity Board and Banking sector etc. He has also completed executive program in strategic Management from IIM-R. Dr. Praveen is a Chartered Engineer and also a Member in Institute of Engineers. Praveen has several research papers in his credit of publication in reputed national and international Journals. He also presented many of his research papers in various IITs and IIMs. Dr. Praveen has now focus his research in the area of Green Banking, SHRM and Green Marketing. Dr. Prakash Pillai R, MSW (PM&IR) & Ph.D. (Management Studies) has around 18 years of teaching experience at PG level in different management institutes and four years of research experience. He has undertaken several research projects in the areas of Social Responsibility, Higher Education and Labour Movements for reputed Government agencies in India. He is a member of the Academic Council of the University of Kerala and a Member of PG Board of Studies in Social Work. Dr. Prakash is an approved research guide for Ph.D. in the faculty of Management Studies in the University of Kerala and Bharathiar University, Coimbatore, Tamil Nadu. He serves as a resource person for research methodology and SPSS training programmes. He has a couple of books and several research papers in his credit of publications in reputed national and international journals. Dr. Prakash is a member of AIMS (academy of Indian Management Scholars) International, Houston, USA. He is currently the Joint Secretary of 3 E Innovative Foundation, a not-for- profit organization based in Gurgaon.