The Green Giants

<p>What do Brazil's top beauty brand America's second-fastest-growing restaurant chain and the world's third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren't the only ones. <em>Green Giants</em> examines nine companies--including Chipotle Toyota Unilever Tesla General Electric and more--who have established the blueprint for sustainable success that anyone can follow. Author Freya Williams an early pioneer of the modern sustainable business movement discovered six factors responsible for the overwhelming success of these nine socially responsible companies: </p><ul><li>The Iconoclastic Leader</li><li>Disruptive Innovation</li><li>A Higher Purpose</li><li>Built In Not Bolted On</li><li>Mainstream Appeal</li><li>New Behavioral Contract</li></ul><p>Packed with eye-opening research exclusive interviews and enlightening examples <em>Green Giants</em> serves as your blueprint for merging wild profitability with social responsibility.</p>