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About The Book
Description
Author
This book presents the emerging trends in green marketing across the globe highlighting the need characteristics principles challenges and opportunities. It broadens the knowledge on the emerging trends of green marketing across the world in the light their respective environmental challenges and opportunities. It covers topics such as green marketing consumer buying behavior and consumer awareness--
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Details
ISBN 13
9781522523314
Publication Date
-18-01-2017
Pages
-328
Weight
-693 grams
Dimensions
-178x254x19.05 mm
