Introduction/PART ONE: PHILOSPHY PRINCIPLES AND PROCEDURES/The Qualitative Turn in Management Research/Grounded Theory /Evolutionary Developments and Fundamental Processes/Getting Started/Data Collection and Sampling/Analyses Interpretation and the Writing Process/PART TWO: GROUNDED THEORY: AN ILUSTRATION OF THE PROCESS/Researching the Consumer Experience/An Illustration of the Grounded Theory Method/The Identification and Explanation of Concepts and Categories/PART THREE: SOME CONCLUDING REMARKS/A Critical Review of the Methodology
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.