Grow

Ten years of research uncover the secret source of growth and profit...Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories create new categories and maximize profit in the long term.Pulling from a unique 10 year growth study involving 50000 brands Jim Stengel shows how the world's 50 best businesses - as diverse as Method Red Bull Lindt Petrobras Samsung Discovery Communications Visa Zappos and Innocent - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions hopes values and greater purposes.In fact over the 2000s an investment in these companies - “The Stengel 50” - would have been 400 percent more profitable than an investment in the S&P 500.Grow is based on unprecedented empirical research inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G.After leaving P&G in 2008 Stengel designed a new study in collaboration with global research firm Millward Brown Optimor.This study tracked the connection over a 10 year period between financial performance and customer engagement loyalty and advocacy.Then in a further investigation of what goes on in the “black box” of the consumer’s mind Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others.Grow thus deftly blends timeless truths about human behavior and values into an action framework - how you discover build communicate deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers HP Discovery Channel Jack Daniels and Zappos Grow unlocks the code for 21st century business success.