Growing Your Business In A Brave New Digital World: The Ultimate Guide For Business Owners And Marketing Professionals

The success rate for businesses in the United States is abysmally low with only 5% of all businesses surviving past their fith year. What is it that separates the survivors from the others? Knowledge education luck skill money perseverance even pigheadedness?This book is for the business owner executive or marketing professional who is looking for a quick primer on how to succeed in the new digital economy. The world you grew up in isnt the world you live in today or as an ad for a car company once said this is not your fathers Oldsmobile. What worked yesterday wont work today and you need to make sense of the dizzying array of developments that have taken place over the past few years. Within this book is an introduction to everything you should be thinking about in order to meet your sales and marketing goals. Starting with the founding principles of business development through modern-day digital marketing strategies and best practices.