Growth Nuggets

Best ideas from the book –  -        9P’s of Modern Marketing-        Competitive Curve a framework to analyze your business success.-        The 8 Thinking Hats.-        Marketing Nirvana. (The 3 life stages of a Marketer)-        The Secret Sauce of Branding.-        The Ripple Effects of Branding.-        The 3 Evils of Customer Centricity. In this book Rajesh Srinivasan has distilled 135 small bites of thought from his professional experience as a Marketing Strategy Consultant. These nuggets of perspective will enrich your mind thereby enriching your business. The book also has illustrations that will spark your imagination and hone strategic thinking. Spanning Sales Marketing Branding Communication Consumer Focus Disruption and Strategy & Mindset these ideas will induce introspection and will make you look at your business in a new light.  If you are an entrepreneur or a marketing enthusiast this book will surely be a great value addition to your library.  Leaders tribute for the book; Fun & insightful read for entrepreneurs and marketers. Rajesh distils his experiences & anecdotes into easy-to-read nuggets of unconventional wisdom that spurs fresh thoughts.” Saurabh Bajaj Head Marketing (Diary) – Britannia “The book is a fusion of the basics of marketing with modern-day business imperatives & concepts woven seamlessly. It helps one evolve & yet help remain rooted in basics.” Saumil Mehta Director & Country Manager – The Kraft Heinz Company