Growth Through Experience

Want to move from market player to market shaper? It all boils down to unshakeable customer preferences. But in a world where both products and experiences are quickly copied how do you create lasting differentiation?This book offers you a practical approach: a strategic model and 26 actionable thought starters you can deploy right away. Discover how the strategic interplay of Big Idea Proposition Experience and Communication Experience created breakthrough successes for brands like Southwest Airlines Tesla Oatly or Airbnb. And harness the power of each thought starter for immediate impact - turning decades of in-market experience into your competitive advantage.Take the first step. Turn the page - and transform your brand into a growth engine. Because in today's market the best experience wins.www.GrowthThroughExperience.comEssential guide for championing real loyalty and growth.MAURO PORCINIChief Design Officer of PepsiCoPowerful strategies for meaningful customer connections.LAURA LYNCHCMO of Bank of IrelandDefinitive guide to unlock transformational customer relationships and experience-driven growth.MARK BUCKMANBoard Director former CMO of Telstra and of Commonwealth Bank of AustraliaA profound blueprint for thinking doing and communicating differently.ROBERT JONESProfessor of Brand Leadership at University of East Anglia and author of The Big IdeaInsightful practical and highly relevant in the digital age.ANJA LAGODNYIMD Executive in Residence former Chief Digital Officer of JTI and VP Digital of CarlsbergPowerful and proven tactics for accelerating business growth.ELISABETH ELLISON-DAVIS Group Chief Strategy & Transformation Officer at Le Groupe BelA fresh perspective on orchestrating experiences that drive lasting growth.MARC VONTOBELFounder and CEO at StarmindA must read for every industry challenger.RUTGER VERHOEF Co-Founder and CEO at GOWAGOA visionary toolkit for disruptive la