Grupo Prisa

<p>In one of the first English-language studies of Grupo Prisa this book delivers a comprehensive and concise approach to the political economic and social-cultural profile of one of the leading cross-media conglomerates in Europe tracing its development from a single newspaper publisher in 1972. </p><p>Prisa is now the world’s leading Spanish and Portuguese-language media group in the creation and distribution of content in the fields of culture education and information producing content for more than twenty countries with global brands like <i>El País</i> (newspaper) Los 40 (radio) or Santillana (education). Using a critical political economy approach the authors track Prisa’s journey to becoming a cross-media conglomerate and examine how it mirrors the recent history of the economic and political developments in Spain.</p><p>This concise and highly contemporary volume is ideal for students scholars and researchers looking to further their understanding of a growing Spanish-language media power or more generally interested in international communication and media industries. </p>