Guerrilla Film Marketing

<p>Create an irresistible brand image and build an audience of loyal and engaged fans…</p><p><i>Guerrilla Film Marketing</i> takes readers through each step of the film branding marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers <i>Guerrilla Film Marketing</i> offers practical and immediately implementable advice for marketing considerations across every stage of the film production process.</p><p>Written by leading film industry professional Robert G. Barnwell <i>Guerrilla Film Marketing</i> teaches readers how to:</p><ul> <p> </p> <li>Master the fundamentals of guerrilla branding marketing and promotion;</li> <p> </p> <li>Create an integrated marketing plan and calendar based on realistic budgets and expectations;</li> <p> </p> <li>Develop internet and social media marketing campaigns including engaging studio and film websites and powerful marketing-centric IMDb listings;</li> <p> </p> <li>Assemble behind-the-scenes pictures videos and documentaries;</li> <p> </p> <li>Produce marketing materials such as key art posters film teasers trailers and electronic press kits (aka EPKs); and</li> <p> </p> <li>Maximize the marketing impact of events such as test screenings premiers film festivals and industry award ceremonies.</li> </ul><p>Guerrilla Film Marketing is filled with dozens of step-by-step instructions checklists tools a glossary templates and other resources. A downloadable eResource also includes a sample marketing plan and audit a test screening questionnaire and more.</p>