Guerrilla Film Marketing

<p>Create an irresistible brand image and build an audience of loyal and engaged fans…</p><p><i>Guerrilla Film Marketing</i> takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, <i>Guerrilla Film Marketing</i> offers practical and immediately implementable advice for marketing considerations across every stage of the film production process.</p><p>Written by leading film industry professional Robert G. Barnwell, <i>Guerrilla Film Marketing</i> teaches readers how to:</p><ul> <p> </p> <li>Master the fundamentals of guerrilla branding, marketing and promotion;</li> <p> </p> <li>Create an integrated marketing plan and calendar based on realistic budgets and expectations;</li> <p> </p> <li>Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings;</li> <p> </p> <li>Assemble behind-the-scenes pictures, videos and documentaries;</li> <p> </p> <li>Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and</li> <p> </p> <li>Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies.</li> </ul><p>Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.</p> <p>Acknowledgements</p><p>Foreword</p><p>Introduction</p><p>Chapter 1 – Guerrilla Branding, Marketing & Promotion</p><p>Chapter 2 – Creating an Irresistible Brand Identity</p><p>Chapter 3 – Building an Engaged Community of Friends & Fans</p><p>Chapter 4 – Marketability vs Playability (or "How to Produce Niche-Dominating Blockbusters")</p><p>Chapter 5 – Pitching & Networking</p><p>Chapter 6 – Key Art & Posters</p><p>Chapter 7 – Teasers & Trailers</p><p>Chapter 8 – Behind the Scenes Photos, Production Stills, Videos,</p><p>Interviews & Special Features</p><p>Chapter 9 – IMDb – Marketing & Promotion</p><p>Chapter 10 – Social Media & Video Marketing Platforms</p><p>Chapter 11 – Dedicated Film & Filmmaker Websites</p><p>Chapter 12 – Electronic Press Kits (EPKs) & Press Books</p><p>Chapter 13 – Media Relations & Public Releases</p><p>Chapter 14 – Event Marketing: Premiers, Festivals, Film Markets & Other Events</p><p>Chapter 15 – High-Impact Low-Cost Advertising & Promotion</p><p>Chapter 16 – Distribution</p><p>Branding, Marketing and Promotional Audit</p><p>Marketing Plan</p><p>Test Screening Questionnaire</p><p>Glossary</p><p>About the Author</p><p>Index</p>