Guide To Media Relations

Exploring How To Effectively Communicate With The Media, This Text Offers Students A Practical And Concise Guide To All Aspects Of Media Relations. Examining The Media'S Pervasive Presence And Influence On Business, This First Edition Covers A Plethora Of Topics Including How To Establish Ongoing Relationships With Reporters, Managing Media Relations During A Crisis, Preparing For Interviews And Identifying Important Media Contacts And How To Differentiate Between Financial Media And Mainstream Media.Using A Practical And Reader-Friendly Approach, This Text Also Provides Solid Direction On Public Relations Strategies Such As Writing Press Releases, Creating Press Lists And Planning News Conferences. Guide to media relations 1/e by Schenklerpublished by Pearson India Education Services Pvt Ltd Etailstands as a beacon of knowledge and inspiration. With its insightful content and engaging narrative style, this book transcends genres, offering something valuable for every reader.