Hack The Buyer Brain

About The Book

<p><strong style=color: rgba(15 17 17 1)>Hack The Buyer Brain</strong><span style=color: rgba(15 17 17 1)> uncovers the odd quirks of the human condition that affect how we buy sell and behave - laying out a simple approach to sales and marketing that skyrockets profits.</span></p><p><br></p><p><span style=color: rgba(15 17 17 1)>Have you ever wondered why your customers behave in a certain way? Why some of them buy repeatedly and delightedly why others buy from you only once - and why some people never buy from you at all?</span></p><p><br></p><p><strong style=color: rgba(15 17 17 1)>Simple</strong><span style=color: rgba(15 17 17 1)>: humans have evolved to survive not buy - and most marketing doesn't take human behaviour into consideration.</span></p><p><span style=color: rgba(15 17 17 1)>Hack The Buyer Brain explains the psychology behind our behaviour how we make purchase decisions and - crucially - how you can use these new psychological insights to create and implement astonishingly effective customer journeys.</span></p><p><br></p><p><strong style=color: rgba(15 17 17 1)>Kenda Macdonald</strong><span style=color: rgba(15 17 17 1)> isn't just any marketer: her background in forensic psychology gives her a unique insight into how the buyer's brain works. She shares real-life case studies and simplifies the science behind them showing you how to hack the brain to attract and keep a steady stream of delighted customers. </span></p><p><br></p><p><strong style=color: rgba(15 17 17 1)>She breaks down the latest neuroscience so you can:</strong></p><p><br></p><ul><li><span style=color: rgba(15 17 17 1)>Find and attract perfect customers and keep them interested.</span></li><li><span style=color: rgba(15 17 17 1)>Create a seamless buying process so people don't just buy your products and services they do it with a massive grin on thier faces.</span></li><li><span style=color: rgba(15 17 17 1)>Wow your customers so they keep coming back for more (because it costs 600-700% MORE to get a new customer on board than keep an old one).</span></li></ul><p><br></p><p><strong style=color: rgba(15 17 17 1)>Get ready to hack brains and win better quality leads happier customers and more ROI from your marketing. </strong></p>
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