Handbook of Marketing

<p>The <strong>Handbook of Marketing</strong> presents a major retrospective and prospective overview of the field of marketing and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change.</p><p><strong>- </strong>A high calibre collection compiled by an international and extremely distinguished advisory board of marketing academics</p><p><strong>-</strong> With contributions from leading scholars in the field each covering the latest research issues in particular areas of expertise</p><p><strong>-</strong> Each chapter provides the necessary background for study and research of specific empirical and theoretical topics in marketing.</p><p>The <strong>Handbook of Marketing</strong> will be invaluable to advanced undergraduates graduate students and academics in marketing.</p>