Handbook of Media Management and Economics

<p>Winner of the 2019 Robert Picard Book Award</p><p><em>The Handbook of Media Management and Economics</em> has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.</p><p><em>The Handbook</em>'s chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the <em>Handbook</em> provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.</p> <p>Dedication Page</p><p>List of Contributors</p><p>Editorial Review Board</p><p>Table of Contents</p><p>Foreword </p><p>Paulo Faustino</p><p>Preface</p><p>PART I: MME RESEACRH: FOUNDATION AND OVEWVIEW</p><p>1 Media Management and Economics Research: A Historical Review</p><p>Alan B. Albarran</p><p>2 Evolving Research and Theories in Media Management Research</p><p>Bozena Mierzejewska</p><p>3 <b>Evolving Research and Theories in Media Economics Research</b></p><p>Brendan M. Cunningham</p><p>4 Media Management and Economics Research in Europe</p><p>Juan Pablo Artero & Alfonso Sánchez-Tabernero</p><p>5 Media Management and Economics Research in Asia</p><p>Jaemin Jung & Youngju Kim</p><p>6 Media Management and Economics Research in Latin America</p><p>Maria Elena Gutiérrez-Rentería</p><p>PART II: FUNDAMENTAL ISSUES IN MME RESEARCH</p><p>7 Human Resource Management in the Media</p><p>Joyce Costello & John Oliver</p><p>8 Strategic Management</p><p>Nabyla Daidj</p><p>9 Financial Management</p><p>Ronald J. Rizzuto, Michael O. Wirth & Tracy Xu </p><p>10 Advertising in Media Management and Economics</p><p>Louisa Ha</p><p>11 Marketing and Branding</p><p>Juliane A. Lischka, Gabriele Siegert & Isabelle Krebs</p><p>12 Media Policy</p><p>Krishna Jayakar</p><p>13 <b>Mergers and Acquisitions and their Performance</b></p><p>Hans van Kranenburg & Gerritt Ziggers</p><p>14 Content/Program Distribution</p><p>Douglas Ferguson</p><p>PART III: EMERGING ISSUES/AREAS of INQUIRY IN MME RESEARCH</p><p>15 Media Innovation</p><p>Richard Gershon</p><p>16 Media Entrepreneurship</p><p>Min Hang</p><p>17 Social Media: State of the Art and Research Agenda</p><p>Andreas Kaplan & Grzegorz Mazurek</p><p>18 Mobile Media</p><p>Sangwon Lee</p><p>19 Multiplatform: A Distribution Perspective</p><p>Xiaoqun Zhang & Alan B. Albarran</p><p>20 Multiplatform: A Consumption Perspective</p><p>Sylvia M. Chan-Olmsted & Min Xiao</p><p>21 Media Globalization</p><p>Xiaoqun Zhang</p><p>22 Changes in Journalism in the Digital Age: The Evolution of News</p><p>Angela Powers & Jinyang Zhao</p><p>PART IV: ANALYTICAL TOOLS IN MME RESEARCH</p><p>23 Methodological Approaches in Media Management and Economics</p><p>Michel Dupagne</p><p>24 Audience Measurement and Analysis</p><p>Su Jung Kim</p><p>25 The Transformation of Advertising Agencies in a Digital World </p><p>Jürg Kaufmann Argueta & Francisco J. Pérez-Latre</p><p>26 Big Data and Media Management</p><p>Philip M. Napoli & Axel Roepnack</p><p>PART V: FUTURE DIRECTIONS IN MME RESEARCH</p><p>27 Media Management Research in the 21st Century</p><p>Ulrike Rohn</p><p>28 Future directions for Media Economics Research</p><p>Brendan M. Cunningham</p><p>Afterword</p><p>The Editors </p>