Happiness Economics and Incentive Travel

Seminar paper from the year 2013 in the subject Business economics - Business Management Corporate Governance grade: 20 University of applied sciences Cologne course: Corporate Strategic Management language: English abstract: Happiness Economics is a new point of view on economic utility. Profit is no longer in the sole focus of business activity. It is accomplished by a behavioural approach considering individual happiness. Using corporate incentive systems corporations are able to participate in this concept for their own benefit and the benefit of their employees. As a special incentive measure incentive travel has the potential to affect employees`productivity and individual happiness with tangible as well as intangible values.