<p>Since the 1960s the literary critic Harold Bloom has been producing some of the most powerful criticism in the United States. This large body of work has since the publication of <i>The Anxiety of Influence</i> in 1973 increasingly distanced itself from all critical vogues be they psychoanalytic post-structuralist or new formalist in favour of a highly idiosyncratic poetic theory. First published in 1988 this title was the first to engage with this unique approach in order to extend and amplify its most crucial insights about the nature of rhetoric as it functions both in poetry and in poetic theory. The underlying argument is for a historical conception of rhetoric for an extension of Bloom’s ‘diachronic rhetoric’ towards historical rhetorics. </p>
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