Hawks Seagulls and Mice

<I>Hawks Seagulls & Mice</I> is an eye-opening resource for executives entrepreneurs venture capitalist and everyone else involved in sales and marketing in business markets. It presents business-tested conceptual and quantitative models for driving performance in creating customers and capturing profits in plain-spoken terms and supported by numerous case studies and examples. Explore business markets from the following perspectives:<ul><li>Strategic growth patterns<li>Sales and marketing organization design<li>Sales and marketing activity management<li>Customer buying process<li>Psychological and business value communication<li>Sales and marketing performance audits</ul></p><p>Finally! Someone has shifted the old B2B paradigm of sales and marketing and provided some dynamic new easy-to-use quantitative models for integrating the two around business goals.<br>-<b>Gordon Hochhalter</b> Partner Creativitystrategyconnectivity Mobium Creative Group</p><p><I>HSM</I> fills two major gaps in the marketing book universe-marketing in business-to-business markets and the integration of sales and marketing functions. Smith addresses these gaps in a systematic and comprehensive manner. A solid effort. <br>-<b>Puneet Manchanda</b> Associate Professor of Marketing University of Chicago Graduate Schools of Business</p><p>Smith's.<I>Hawks Seagulls & Mice</I> is a just-in-time work immediately needed by many and useful to all those businesses that wish to grow their revenues in today's dynamic and exceedingly complex competitive marketplace.<br>-<b>Green R. Miller PhD</b> Professor of Economics Morehead State University</p>