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About The Book
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Rethink how your organization creates delivers and captures value--or risk becoming irrelevant.If you read nothing else on business model innovation read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model.This book will inspire you toAssess whether your core business model is going strong or running out of gasFend off free and discount entrants to your marketReinvigorate growth by adding a second business modelAdopt the practices of lean startupsDevelop a platform around your key productsMake business model innovation an ongoing discipline within your organizationThis collection of articles includes Why Business Models Matter by Joan Magretta Reinventing Your Business Model by Mark W. Johnson Clayton M. Christensen and Henning Kagermann When Your Business Model Is in Trouble an interview with Rita Gunther McGrath by Sarah Cliffe Four Paths to Business Model Innovation by Karan Girotra and Serguei Netessine The Transformative Business Model by Stelios Kavadias Kostas Ladas and Christoph Loch Competing Against Free by David J. Bryce Jeffrey H. Dyer and Nile W. Hatch Why the Lean Start-Up Changes Everything by Steve Blank Finding the Platform in Your Product by Andrei Hagiu and Elizabeth J. Altman Pipelines Platforms and the New Rules of Strategy by Marshall W. Van Alstyne Geoffrey G. Parker and Sangeet Paul Choudary When One Business Model Isn't Enough by Ramon Casadesus-Masanell and Jorge Tarzijan and Reaching the Rich World's Poorest Consumers by Muhammad Yunus Frederic Dalsace David Menasce and Benedicte Faivre-Tavignot.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide both to accelerate their own growth and that of their companies should look no further.HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know leadership strategy change managing people and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.