HBR's 10 Must Reads on Design Thinking (with featured article Design Thinking By Tim Brown)

Use design thinking for competitive advantage.If you read nothing else on design thinking read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization.This book will inspire you to:Identify customers' jobs to be done and build products people loveFail small learn quickly and win bigProvide the support design-thinking teams need to flourishFoster a culture of experimentationSharpen your own skills as a design thinkerCounteract the biases that perpetuate the status quo and thwart innovationAdopt best practices from design-driven powerhousesThis collection of articles includes Design Thinking by Tim Brown; Why Design Thinking Works by Jeanne M. Liedtka; The Right Way to Lead Design Thinking by Christian Bason and Robert D. Austin; Design for Action by Tim Brown and Roger L. Martin; The Innovation Catalysts by Roger L. Martin; “Know Your Customers' 'Jobs to Be Done' by Clayton M. Christensen Taddy Hall Karen Dillon and David S. Duncan; Engineering Reverse Innovations by Amos Winter and Vijay Govindarajan; Strategies for Learning from Failure by Amy C. Edmondson; How Indra Nooyi Turned Design Thinking into Strategy by Indra Nooyi and Adi Ignatius and Reclaim Your Creative Confidence by Tom Kelley and David Kelley.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide both to accelerate their own growth and that of their companies should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership strategy change managing people and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever?changing business environment.