Healthcare Biotechnology

<p>Foreseeing and planning for all of the possibilities and pitfalls involved in bringing a biotechnology innovation from inception to widespread therapeutic use takes strong managerial skills and a solid grounding in biopharmaceutical research and development procedures. Unfortunately there has been a dearth of resources for this aspect of the field. Until now. <br><br>Focusing on the management of healthcare-related biotech from conception through the product’s regulatory approval and entire life cycle <strong>Healthcare Biotechnology: A Practical Guide </strong>provides a practical applicable resource to assist all health-care related biotech professionals in their day-to-day activities from the lab to the boardroom.<br><br>Divided into six sections the book begins with current systems and recent progress and controversy major players and products and a comparison with the pharmaceutical industry. It covers intellectual property protection and management the innovation cycle patent application commercialization and competition.<br><br>Coverage includes funding partnering cash-intensive activities financing alternatives and the complexities of alliance implementation and management. It highlights research development and biomanufacturing; and examines clinical trial design and regulations; fast-track approvals; and patient recruitment as well as production platforms and processes costs strategies and timelines.<br><br>It investigates marketing including planning promotion pricing supply chain management and bio-brand lifecycle management. It concludes with tips on running the business offering diverse biobusiness models and reasonable expectations from inception through maturity and decline.<br><br>An indispensible guide this book offers more than 40 figures 220 tables and 180 references as well as a list of abbreviations and a business plan outline. Each chapter contains 10 questions to reinforce the material covered and 10 exercises</p>