Healthcare Marketing

<p><em style=background-color: rgba(255 255 255 1); color: rgba(51 51 51 1)>Healthcare Marketing: Creating a Culture of Excellence</em><span style=background-color: rgba(255 255 255 1); color: rgba(51 51 51 1)> introduces healthcare professionals to comprehensive strategies for enhancing the patient experience and fostering excellence within healthcare organizations. The text focuses on combining marketing concepts with management principles ensuring that patient satisfaction is incorporated throughout the patient experience.</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(51 51 51 1)>The book covers an array of topics-from understanding the healthcare environment including types and characteristics of healthcare organizations and patient satisfaction roles to the development and execution of effective healthcare marketing strategies. It explores the intricacies of patient experience surveys such as HCAHPS and CG-CAHPS and presents insights into the importance of professional sales in business-to-business marketing within healthcare. Chapters on navigating crises and building resilient teams are included providing strategies to improve teamwork and manage challenging times effectively.</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(51 51 51 1)>The book emphasizes key aspects of healthcare marketing with practical scenarios and case studies that foster understanding and application of principles to real-world situations. The inclusion of professional insights from healthcare practitioners further enriches the material anchoring theoretical concepts within the depths of industry experience.</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(51 51 51 1)>Recommended for courses in healthcare administration and marketing the book provides foundational knowledge and strategic tools for those focused on optimizing the healthcare experience and the organizational culture that supports it.</span></p>