HEAT CHECK: A STUDENT FOUNDER'S DIARY OF FAILING LOUD AND LEARNING FAST

<p>Most startup books are written after success. This one was written mid-failure.</p><p>At twenty student entrepreneur Ayush Deora thought building a clothing brand would be all hype hustle and quick wins. Instead it became a crash course in overproduction failed surveys viral posts that didn&rsquo;t sell broken partnerships and expensive lessons that no textbook on entrepreneurship for beginners ever prepares you for.</p><p>HEAT CHECK isn&rsquo;t a polished playbook from a guru&mdash;it&rsquo;s a raw diary of a young founder still figuring it out in real time. Each chapter shares the story of a mistake that left a scar paired with the lesson that stuck.</p><p>Inside you&rsquo;ll learn:</p><p>Why validation &ne; demand (and how survey hype can sink you).<br/>Why attention &ne; conversion (likes don&rsquo;t pay bills).<br/>How to survive partnerships exits and paperwork.<br/>Why stacking small wins beats chasing virality.<br/>The mindset shift every first-time founder needs to survive.<br/>This isn&rsquo;t just for startup founders or fashion entrepreneurs. It&rsquo;s for anyone starting something from scratch&mdash;students creators side-hustlers and anyone curious about why startups fail.</p><p>If you&rsquo;ve ever wondered what it feels like to risk fail and learn at twenty this book will give you the honest lessons most first-time entrepreneurs only realize when it&rsquo;s too late.</p><p>Read HEAT CHECK today and turn failure into your fastest teacher.</p>