Helen Gordon

<p>In 1969 Helen Gordon moved to Houston with her new husband Robert DeYoung. A no-nonsense pragmatic mother of three with the heart of a musician and the soul of a painter Helen was determined to be her own boss by owning and operating her own company. </p><p>It didn't take her long to find success. Helen started the Greensheet a free advertising tabloid with classified ads and a list of business services in 1970. Within eight years she expanded it to five Texas cities without the help of bank loans. But she lived in a good ol' boy atmosphere in which long lunches over dry martinis were the norm and women were generally absent from the boardroom. </p><p>Even so Helen was undeterred. She was determined to build a company that would prosper and prosper it did. By 2012 the Greensheet had grown to a circulation of 650000 and appeared within four Texas cities. Today her company is a household name and continues to be one of the most successful classified tabloids in the state. </p><p>Her irrepressible optimism sense of humor and vivacious personality served her well in her personal and professional life. As told by her daughter Rebecca Helen Gordon: The Woman Behind the Greensheet is Helen's inspiring true story.</p>